Video Production Glossary
Everything you need to know about video production, from basic terms to AI-powered workflows.
A
A-Roll
The primary footage featuring the main subject or speaker.
AI Agent
An autonomous AI module that handles one step of the pipeline.
AI Avatar
A computer-generated presenter that speaks and moves realistically.
AI Video Pipeline
An automated workflow that produces videos from text using AI.
Ambient Sound
Continuous background audio that creates atmosphere.
Aspect Ratio
The proportional relationship between video width and height.
Audio Ducking
Automatically lowering background music when someone speaks.
B
C
Call to Action (CTA)
A prompt encouraging the viewer to take a specific action.
Captions
On-screen text displaying spoken words for accessibility and engagement.
Color Grading
Adjusting colors and tones to set the mood of footage.
Cross-Posting
Publishing the same video across multiple platforms.
Cut
An instantaneous switch from one shot to another.
E
H
K
N
O
P
R
S
Safe Zone
The area of the screen guaranteed to be visible on all platforms.
Short-Form Video
Video content under 60 seconds, optimized for mobile platforms.
Sound Effects (SFX)
Short audio clips added to enhance moments in a video.
Stock Footage
Pre-shot video clips available for licensing and reuse.
Storyboard
A visual plan laying out scenes and shots before production.